If you are evaluating cash flow and financial reporting tools for your accounting practice, Fathom and Finoya are likely both on your list. They serve overlapping audiences and both integrate with major accounting platforms. But they are built around meaningfully different use cases, and the right choice depends on what you are actually trying to accomplish for your clients.
This is a direct, honest comparison. The goal is to give you the information you need to make a good decision for your practice, not to declare a winner that fits every situation.
What Fathom Does Well
Fathom has been in the market for over a decade and has built a strong reputation among accounting firms for financial reporting and KPI tracking. Its core strength is the presentation layer. Fathom produces polished, professional reports that work well for board reporting, investor updates, and structured management accounts.
The platform pulls data from Xero, QuickBooks, and MYOB and generates detailed performance reports with customisable templates. The visual quality is high and the output is genuinely client-ready without significant manual formatting time.
Fathom also handles consolidated reporting across multiple entities, which is valuable for accounting practices working with clients who have complex group structures. For firms with a smaller number of premium clients who need detailed, beautifully formatted reporting, Fathom has built a strong product around that need.
Where Fathom Has Limitations
Fathom’s strength in reporting is also the source of its limitations for forward-looking advisory work. The platform is predominantly backwards-looking. It tells you with clarity and visual polish what has happened in a business. The forecasting and scenario planning capabilities, while present, are less central to how the product is built and positioned.
For accountants who want to deliver real-time cash flow monitoring and proactive advisory across a broad SME client base, Fathom requires more manual setup and work than platforms built specifically for that use case.
The white-label capability for creating a branded advisory product for clients is not a feature Fathom is primarily built around. If your growth strategy involves offering clients a branded financial monitoring tool as part of a recurring advisory package, Fathom does not support that in the same way.
The pricing model is structured per entity on a monthly basis. At lower client volumes this is manageable, but for practices scaling across a large number of SME clients the cumulative cost can become significant.
What Finoya Does Well
Finoya is built around a different primary use case: real-time cash flow intelligence and AI-driven advisory for SME clients and the accountants, fractional CFOs, and bookkeepers who work with them.
The platform connects to Xero, QuickBooks, and MYOB and generates a live cash flow health score for each client, along with 90-day rolling forecasts, anomaly detection, and scenario planning tools. The AI CFO layer means that insights surface automatically rather than requiring the accountant to build reports manually from scratch each month.
Scenario planning in Finoya works in real time. You can adjust variables during a client conversation and see the cash flow impact immediately. What happens if we delay this hire by three months? What does cash look like if this major client pays 30 days late? What is our position if revenue comes in 10 percent below plan? These are the conversations fractional CFOs and advisory accountants have constantly, and having the analysis available live changes the quality and depth of the conversation.
The white-label capability is a feature that sets Finoya apart for practices building an advisory revenue stream. Accounting firms and fractional CFO practices can brand Finoya with their own identity and offer it to clients as part of a monthly advisory package, creating recurring revenue that sits alongside compliance fees. The client-facing experience carries the firm’s brand, not ours.
Where Finoya Has Limitations
Finoya is newer to the market than Fathom and the reporting templates, while functional and clear, do not yet match the visual polish of Fathom’s board-ready output. If your practice’s primary advisory deliverable is a beautifully formatted board pack or investor report, Fathom has a meaningful advantage on presentation quality.
Finoya is also not the right tool for consolidated group reporting across complex multi-entity structures. Practices working primarily with clients who have multiple related entities will find Fathom better suited to that specific need.
The Comparison in Practice: What Are You Actually Trying to Do?
The right question is not which tool is better in general. It is which tool fits what your practice is trying to deliver.
If your priority is producing high-quality structured reports for a smaller number of premium clients, particularly those with board reporting requirements or complex entity structures, Fathom is the stronger choice on output quality.
If your priority is proactive cash flow advisory across a broad SME client base, real-time monitoring, scenario planning, and the ability to create a white-labelled advisory product that generates recurring revenue, Finoya is built for that use case in a way Fathom is not.
For many practices, the question comes down to where your growth is. Practices trying to scale advisory revenue across a high volume of SME clients and who want AI-driven monitoring to make that scalable will find Finoya a better operational fit.
Pricing: What to Factor In
Fathom is priced per entity on a monthly basis, with fees that increase as the number of clients grows. This model works well at lower client volumes but becomes a meaningful cost consideration as you scale across a broad SME book.
Finoya’s pricing is structured to support practices growing their advisory client base. The white-label offering adds a revenue dimension: the practice earns recurring revenue from clients using the platform, which can offset or exceed the platform cost as the client base grows.
For a practice adding an advisory product for 30 SME clients, the economics of a white-label model are meaningfully different from a per-entity cost model. It is worth modelling both against your actual client base and your growth objectives before making a decision.
A Quick Summary
Fathom is a mature, polished reporting and KPI platform with a well-established presence in accounting firms. It earns its reputation on the quality of its reporting output and its consolidated multi-entity capability.
Finoya is built for the accountant or fractional CFO who wants to deliver proactive, real-time cash flow intelligence to SME clients at scale, with the option to turn that into a branded advisory product that generates recurring revenue. It is a different tool solving a different problem.
Both tools have a place in the market. The question is which one fits where your practice is headed.
Want to see how Finoya performs on your own client data? Start your free trial at Finoya.ai and run a live analysis before making any commitment.